Design Sprints

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Design Sprints: Spring 2024

Design Sprints is Van Alen Institute’s newest community-led design program. Over eight weeks, a five-team cohort comprising community leaders and design professionals collaborate on short-term solutions and tools to meet immediate neighborhood needs. In our first cohort in Winter/Spring 2024, we were delighted to welcome back several partners from our Neighborhoods Now initiative and welcome two new collaborators to this model of community-led design.

For Neighborhoods Now, the 82nd Street Partnership, Librería Barco de Papel, and N H D M created a comprehensive proposal for the renovation of Librería Barco de Papel — NYC’s only Spanish-language bookstore and a critical meeting space for Jackson Heights’ immigrant community. To help raise funds for the renovation and make the space more visible among its community, they collaborated with Pentagram created a cohesive and culturally appropriate brand identity.

Taking inspiration from the bookstore’s name — Barco de Papel (Paper Boat), after a work by Cuban poet Nicolás Guillén — the Pentagram team considered the tilt of a boat’s mast and how that echoed the slant of books on a shelf. They developed a flexible new logo system that captures the activity and liveliness of the bookstore and its neighborhood, and created several applications for social media campaigns, print brochures, postcards, and more. With limited resources of the bookstore in mind, the logo is black so it can be easily printed on colorful paper for different uses.

Founded in 2013, Equality for Flatbush (E4F) is a Black Lives Matter organization working against police violence, gentrification, and displacement in Brooklyn. Their Black Rapid Responders initiative trains Black residents to respond to community crises as an alternative to police intervention. With a trauma-informed approach, they support survivors of elder abuse and domestic violence and neighbors with immediate housing needs. Their trained responders are often women, building on their community and cultural clout to deescalate crisis situations.

Together with designer and activist BD Feliz and young designer Khaliyq Taylor they created visually cohesive promotional materials for the Black Rapid Responders initiative. Emphasizing the core principle of showing up with love, a colorful poster campaign features E4F’s network of women rapid responders and rhyming taglines that directly address specific issues faced by community members. They also created a black-and-white version that can be printed on standard 8.5×11″ paper, a social media campaign including a video for Instagram and TikTok, and a suite of templates so E4F can easily adapt the campaign for future uses.

FABnyc is a team of artists and organizers working to grow and preserve the cultural vibrancy of the Lower East Side. Building on their Neighborhoods Now partnership, FABnyc and Marvel created a bespoke map that demystifies New York City’s capital construction process for Sara D. Roosevelt Park and helps advocate for the community’s influence within the capital process.

Extending across 7.8 acres between Houston and Canal Streets, Sara D. Roosevelt Park is often perceived and used in a fragmented way. The team created a 24×72” map that emphasizes the park as a unified space, with individual overlays that show current uses by residents and local organizations, the land’s history, current and upcoming capital projects, and cultural activities. FABnyc is now using the map as an engagement tool at community board meetings, in discussions with elected officials about capital planning, and other forms of community advocacy. Made of durable, water resistant plastic canvas that quickly rolls up, they can easily transport the map to meetings and outdoor activities.

The Loisaida Center is the home of Loisaida, Inc., a Puerto Rican multidisciplinary arts and culture community development organization founded in 1978. The Loisaida Center provides space, mentorship, resources, and opportunities to emerging community leaders, artists, and creators working in diverse disciplines. With Pentagram, they created a suite of communications tools for their Ecolibrium project — which analyzes hyperlocal environmental conditions in lower Manhattan to improve public health.

The team carefully considered how to balance Ecolibrium’s advanced scientific work of with its grassroots identity, landing on a bright color palette and unified icon styles for the project’s various activities. They applied this identity to an upcoming website redesign, social media campaign, poster templates, and concepts for merchandise. To better inform neighbors and peers about Ecolibrium’s efforts and invite them to take action, the team also created a slide deck that communicates the project’s breadth in a concise presentation.

Think!Chinatown is an intergenerational nonprofit in Manhattan’s Chinatown that works at the intersection of neighborhood engagement, storytelling, and the arts. With Farzana Gandhi Design Studio and fwd | A+U, Think!Chinatown created an exhibition concept and community engagement activities to explore placemaking/placekeeping strategies, authentic vs. staged cultural production, and the history of Paifang (ornamental gateways) in Chinatowns across the United States. The exhibition responds to the upcoming city-led redevelopment of Chinatown’s Kimlau Square, which proposes a new Paifang as a gateway to the neighborhood.

To build residents’ capacity to engage with city officials regarding Kimlau Square’s redevelopment, the exhibition and accompanying activities will prompt visitors to consider the uniqueness of Manhattan’s Chinatown, the myriad ways it might be represented, and alternate forms of gateways. Pentagram is continuing to collaborate with Think!Chinatown to create the exhibition’s design and graphic identity.

Collaborators providing support across multiple team projects in 2024: