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  1. Info Session: BMA Design Installation

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    Info Session: BMA Design Installation
    Tuesday, July 7, 4:30–5:30 pm
    Online-only via Zoom

    Learn more about our open call in collaboration with Broadway Mall Association. A recording will be posted online after this event.

    We’re now seeking emerging designers and artists for a temporary public design installation addressing the theme of “Eco-Mutualism.” Applications are due July 19. The selected project will be on view March 2027–January 2028 at Mitchel Square in Washington Heights, Manhattan.

    For additional inquiries, drop by office hours on Wednesday, July 1 or Wednesday, July 8, 3–5pm at Van Alen Institute (303 Bond Street, Brooklyn, NY). If you can’t make the office hours, email Shiloah Coley, Program Manager at scoley@vanalen.org to schedule a virtual meeting.

    RSVP

    Project Partner

    Community Partner

    Broadway Mall Association

    Ongoing

    Common Build: BMA Design Installation

    Apply by July 19 — With the Broadway Mall Association (BMA), we’re seeking emerging designers for an outdoor installation in Washington Heights.
    See Project
    Ongoing

    Common Build

    Surfacing the work of emerging designers and testing new strategies to bring people together in public space.
    See Project

    Supporters

    Supporter

    New York City Department of Cultural Affairs

    Supporter

    New York State Council on the Arts

  2. Broadway Mall Association

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    For more than 30 years, the Broadway Mall Association (BMA) has cared for the five miles of green space in the middle of Broadway — planting, restoring, and stewarding the 10.6 acres of parkland for the neighborhoods it connects.

    Each season, we plant annuals and bulbs, tend trees and shrubs, maintain garden beds, add winter lighting, and curate public art installations that enliven the corridor. We partner with city agencies, business improvement districts, workforce programs, and community organizations to keep the malls welcoming and vibrant year-round.

    In response to climate change and species decline, BMA’s expanded focus is ecological restoration and biological uplift — the foundation of our vision for The Great Green Way. Since 2024, we have completely restored many malls including 73rd Street, 83rd Street, 164th Street, and more, removing invasive English ivy and replanting with dozens of native species from the Northeast and Mid-Atlantic. These landscapes do more than beautify Broadway — they create an essential habitat for local pollinators, birds, and bats, and become ecological corridors.

    Founded in 1980 by Eugene Hide after years of fiscal-crisis neglect, BMA began as a grassroots effort to restore Broadway’s planted promenades and became a nonprofit in 1987.

    Today, as millions of New Yorkers live around and traverse Broadway – from the Upper West Side to Washington Heights – BMA is reimagining the malls, through restoration and community stewardship, as a continuous, climate-resilient greenscape.

    — broadwaymall.org