Neighborhoods Now: Bedford Stuyvesant Restoration Corporation
This work is part of Neighborhoods Now, an umbrella initiative; learn more about it here.
Developing new financial and spatial resources to support small businesses in Brooklyn.
Launched in Spring 2020, Neighborhoods Now is a collaboration between the Urban Design Forum and Van Alen Institute to connect NYC neighborhoods hard-hit by the COVID-19 pandemic with design firms in our collective network. In 2022, under the heading Neighborhoods Now: Forward, the initiative is evolving from rapid, tactical responses to long-term recovery strategies on a wider scale. Led by community organizations, seven interdisciplinary teams will enliven and program public space, provide technical support to small businesses, and strengthen cultural activities.
The Bedford Stuyvesant Restoration Corporation team is supporting the Brooklyn Business Center (BBC) at Restoration, which helps small businesses to start, grow, and scale. Graphic design studio ThoughtMatter has joined the Restoration team to create a campaign to spread the word about the Brooklyn Business Center’s resources, which include an accounting team and accounting education for local businesses.
Farzana Gandhi Design Studio, James Corner Field Operations, and KPF are also collaborating with BBC to create a “Backyard Tourism” initiative, with the goals of increasing foot traffic to local businesses and celebrating the arts and culture of the neighborhood. Responding to needs raised in community engagement meetings held in 2021, this initiative will include a website, printed maps, and wayfinding markers that celebrate Bed-Stuy’s artists, food, green streets, history, music, and stories. The team is currently reaching out to local organizations, activists, block associations, and others to curate a selection of suggested stops and routes throughout the neighborhood.
Who We’re Working With
In-kind donations were provided by
2020-21 Goals and Outcomes
This team worked on interior reconfigurations for Restoration and explored ways to aid broader neighborhood recovery efforts.
Posters and Wayfinding
Working with Partner & Partners, the team provided signage indicating social distancing protocols and circulation recommendations with clear and consistent graphics and language for distribution throughout the Restoration buildings. Pamphlets designed by the team were printed and distributed to staff and the community.
Small Business Workshop
The team hosted a virtual small business workshop open to the community to disseminate best practices and opportunities for indoor and outdoor dining and retail, along with NYC’s Open Streets portal. They also introduced their Be A Good Neighbor program that proposes swapping sidewalk rights.
The team provided layout recommendations for Restoration’s Tax Preparation Center to accommodate clients who required in-person services and recommendations on air purifiers and DIY ventilation strategies.
The team sourced pro bono materials to install planters in Restoration Plaza and proposed an Adopt-a-Wall program for residents to create art for the plaza.
The use of the information contained in this proposal document, “Community Guidelines and Reopening Strategies,” is at the sole risk of the user, and Van Alen Institute shall not be responsible for, or liable in any way for, the accuracy, completeness or any other matter with respect to the contents herein. The user hereby assumes all risks of the use of the information, and irrevocably and unconditionally waives, releases and discharges Van Alen Institute and its direct and indirect members, directors, officers, employees, agents, affiliates, volunteers and representatives, from any and all liability of any kind or nature whatsoever, in connection with the matters contained herein, and the use of the information contained herein.