Smart Design
We’re a strategic design company that helps people live better and work smarter.
In 1980, we set out to pioneer the business of design that puts people first. Now, 40 years later, we’ve brought more than 1,000 products and services to market. We’ve helped BBVA build a design capability, given the New York taxi a makeover, and partnered with Gatorade on a personalized hydration system. We’re proud of our roots in product design and development.
Today, we keep growing as business challenges become more intertwined with multi-channel experiences. We’re launching innovation platforms, redefining customer journeys and reimagining entirely new revenue streams. No matter how technology evolves, our fundamental goal remains the same: make experiences more intuitive, enjoyable and relevant.