Founded in 1980, Smart Design is a strategic design company based in New York and London. They believe in designing with people, and for people, to create a smarter and more sustainable world. With a rich heritage in humanizing emerging technologies, and unique expertise in bridging the physical and digital, their fundamental goal remains the same: make experiences more intuitive, enjoyable and relevant. From redesigning the New York Taxi to launching category-defining products and services for clients such as Ford, PepsiCo, OXO, Sephora and Samsung, their multi-disciplinary design experts continue to create solutions to our clients’ toughest challenges.