Newsletter Apr 10, 2018
2018 | March Newsletter
In the United States this time of year, “March Madness” runs through our culture like a flash flood in a desert. Our enthusiasm for college basketball blooms (and fades) quickly, revealing team loyalties and igniting low stakes “brackets” in offices across the nation. At Van Alen we wonder, would it be possible to spark this kind of public excitement around other kinds of national competitions? Such as those that improve the built environment and help cities adapt to changes in their populations and climate?