Archive
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Farzana Gandhi
Comments Off on Farzana GandhiFarzana Gandhi is a Registered Architect in New York and a LEED Accredited Professional. Her award-winning architecture and planning practice, Farzana Gandhi Design Studio, focuses on sustainable and socially conscious solutions, both locally and abroad. Farzana is also a tenured Professor at NYIT, where she teaches across the architecture curriculum. She is deeply committed to open, collaborative, and inclusive design. Her work ranges from small — graphic / product design and installations — to large — institutional and commercial architecture and urban design. She is an expert in community engagement and often leads feedback workshops, design-build projects, and resiliency education and training activities.
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Watch now: Short films about NYC’s pandemic recovery and resilience
Comments Off on Watch now: Short films about NYC’s pandemic recovery and resilienceStories from Neighborhoods Now
Neighborhoods Now was a community-led design initiative to help NYC recover and rebound from the COVID-19 pandemic. Launched in spring 2020 by the Urban Design Forum and Van Alen Institute, Neighborhoods Now connected community organizations with 200+ designers, engineers, lawyers, and more to support their visions for a more resilient future.
In 2022, filmmaker Kate Levy documented the work of neighborhood leaders and their design teams as they enlivened and programmed public space, provided support to small businesses, and envisioned thriving futures for their neighborhoods. Her series of short films captures a critical moment of recovery from the pandemic in the Bronx, Brooklyn, Manhattan, and Queens.
Watch her films here, then join us on Tuesday, July 25 for a special director’s cut screening and conversation with Kate Levy.
82nd Street Partnership
The 82nd Street Partnership works night and day to support the many immigrant-owned small businesses in Jackson Heights, Queens. The neighborhood was hit hard by the pandemic, but the Partnership is bringing their neighbors back out into the community by enlivening a small local park with music and dance representing Jackson Heights’ incredibly diverse cultures. With her Neighborhoods Now team, Executive Director Leslie Ramos and her colleagues are setting their sights on bigger changes to Jackson Heights’ public spaces.
AAFE & Think!Chinatown
As sleek new contemporary art galleries move into Chinatown, the small nonprofit Think!Chinatown works to showcase the rich, storied culture and creative talent that already exists in the neighborhood. With the support of Neighborhoods Now, Think!Chinatown created a permanent studio space for the first time and launched the wildly successful Chinatown Night Market, which brings thousands of visitors to a previously overlooked plaza.
Bed-Stuy Gateway BID
The Bed-Stuy Gateway BID supports 300+ small businesses in Bed-Stuy’s bustling commercial corridors. With the support of Neighborhoods Now, the BID launched Winter Wonderland, an annual holiday market at Bed-Stuy’s Marcy Plaza that showcases dozens of locally-owned businesses each holiday season. Growing from a small pilot launched at the height of the pandemic to an established annual celebration, Winter Wonderland aims to be a lively community anchor for years to come.
Brooklyn Business Center
The Brooklyn Business Center, part of the Bedford-Stuyvesant Restoration Corporation, offers support for small business operators and aspiring entrepreneurs. With Neighborhoods Now, they launched the Backyard Tourism initiative to spotlight Bed-Stuy’s offerings. This website and campaign features self-guided walking tours to connect Bed-Stuy’s residents and visitors to local businesses and sites of cultural or historic significance.
Community League of the Heights
For 70 years, the Community League of the Heights (CLOTH) has been supporting Washington Heights’ economically disadvantaged residents through affordable housing programs, workforce development, youth education, and much more. With the support of Neighborhoods Now, CLOTH is now thinking bigger about how residents and small business owners can hang on in the Heights in the face of gentrification and displacement.
FABnyc
Since 2001, FABnyc has harnessed the power of artists to fight against displacement in the Lower East Side. During the pandemic, FABnyc turned NYC’s streets into a vibrant platform for visual art, dance, performance, and so much more. With the support of Neighborhoods Now, FABnyc is turning these pop-ups into permanent outdoor arts programs throughout the LES.
Northwest Bronx Community & Clergy Coalition
The Northwest Bronx Community and Clergy Coalition (NWBCCC) is a grassroots organization fighting for racial and economic justice in the Bronx. With the support of Neighborhoods Now, NWBCCC completed a neighborhood assessment to understand the current challenges and opportunities for small businesses and tenants in the immediate vicinity of the Kingsbridge Armory as it undergoes a potential redevelopment.
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Film Screening: Stories from Neighborhoods Now
Comments Off on Film Screening: Stories from Neighborhoods NowFilm Screening: Stories from Neighborhoods Now
Tuesday, July 25, 7–8:30 pm
Van Alen Institute, 303 Bond Street, BrooklynJoin us for a special film screening and conversation with filmmaker Kate Levy plus Neighborhoods Now partners Dale Charles, Bed-Stuy Gateway BID, and Leslie Ramos, 82nd Street Partnership.
Neighborhoods Now was a community-led design initiative to help NYC recover and rebound from the COVID-19 pandemic. Launched in spring 2020 by the Urban Design Forum and Van Alen Institute, Neighborhoods Now connected community organizations with 200+ designers, engineers, lawyers, and more to support their visions for a more resilient future.
In 2022, Kate Levy documented the work of neighborhood leaders and their design teams as they enlivened and programmed public space, provided support to small businesses, and envisioned thriving futures for their neighborhoods. Her series of short films captures a critical moment of recovery from the pandemic in the Bronx, Brooklyn, Manhattan, and Queens.
About the Films
Neighborhoods Now — Premiere! (18 min)
Neighborhoods Now was a community-led design initiative to help NYC recover and rebound from the COVID-19 pandemic. Launched in spring 2020 by the Urban Design Forum and Van Alen Institute, Neighborhoods Now connected community organizations with 200+ designers, engineers, lawyers, and more to support their visions for a more resilient future. Together, these interdisciplinary teams enlivened and programmed public space, provided support to small businesses, and envisioned thriving futures for neighborhoods in the Bronx, Brooklyn, Manhattan, and Queens.Neighborhoods Now Presents: 82nd Street Partnership (8 min)
The 82nd Street Partnership works night and day to support the many immigrant-owned small businesses in Jackson Heights, Queens. The neighborhood was hit hard by the pandemic, but the Partnership is bringing their neighbors back out into the community by enlivening a small local park with music and dance representing Jackson Heights’ incredibly diverse cultures. With her Neighborhoods Now team, Executive Director Leslie Ramos and her colleagues are setting their sights on bigger changes to Jackson Heights’ public spaces.Neighborhoods Now Presents: Bed-Stuy Gateway BID (8 min)
The Bed-Stuy Gateway BID supports 300+ small businesses in Bed-Stuy’s bustling commercial corridors. With the support of Neighborhoods Now, the BID launched Winter Wonderland, an annual holiday market at Bed-Stuy’s Marcy Plaza that showcases dozens of locally-owned businesses each holiday season. Growing from a small pilot launched at the height of the pandemic to an established annual celebration, Winter Wonderland aims to be a lively community anchor for years to come.
About Kate Levy
Kate Levy (b. 1984, Royal Oak, Michigan) is a filmmaker and multimedia artist. In collaborations with community organizers, she has produced projects related to water, education, police violence, immigration and environmental and economic justice. She has exhibited her installation and film work at galleries, museums, and film festivals. She is a past MacDowell fellow, a Patagonia Works Media grant recipient and beginning in August 2023, she will be the Stuart B. and Barbara Padnos Distinguished Artist-In-Residence at Grand Valley State University.
To learn more, visit katelevydocumentary.com.
About Dale Charles
Dale Charles is the Executive Director of the Bed-Stuy Gateway BID, where she represents a growing, eclectic community of entrepreneurs, nonprofit and arts organizations, families, artists, advocates who are proud to call Bedford-Stuyvesant home. Previously, she was the Director of Economic Development at IMPACCT Brooklyn and was a small business owner for more than twenty years.
About Leslie Ramos
Leslie A. Ramos is the Executive Director of the 82nd Street Partnership. She has extensive experience working with small businesses, City agencies, and the Latino community, bringing a wealth of knowledge in economic and community development practices. She began her career at the Office of Management and Budget, and has also served as Assistant Commissioner for Finance at the Department of Housing Preservation & Development.
Neighborhoods Now is an official selection for the 2023 Dumbo Film Festival! Following our July 25 premiere, Neighborhoods Now will screen during the festival, held October 19-22 at the 1 Hotel Brooklyn Bridge.
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Kate Levy
Comments Off on Kate LevyKate Levy (b. 1984, Royal Oak, Michigan) is a filmmaker and multimedia artist. In collaborations with community organizers, she has produced projects related to water, education, police violence, immigration and environmental and economic justice. She has exhibited her installation and film work at galleries, museums, and film festivals. She is a past MacDowell fellow, a Patagonia Works Media grant recipient, and beginning in August 2023, she will be the Stuart B. and Barbara Padnos Distinguished Artist-In-Residence at Grand Valley State University.
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Holiday Marketplace Opens in Bed-Stuy
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Neighborhoods Now: 2022 Highlights
Comments Off on Neighborhoods Now: 2022 HighlightsLaunched in May 2020 by the Urban Design Forum and Van Alen Institute, Neighborhoods Now has supported local organizations leading their communities’ pandemic recovery. What began as a six-week sprint has developed into a platform for enduring partnerships and collective activism.
This year, our seven interdisciplinary, community-led teams have accomplished a staggering amount. Across New York City, they’re setting the foundation for long-term resiliency by enlivening public space, providing technical support to small businesses, and strengthening cultural activities. For a snapshot of their accomplishments, watch the video below and scroll down to see each team’s key outcomes this year.
82nd Street Partnership
The Jackson Heights team is led by the 82nd Street Partnership, in collaboration with Fried Frank, N H D M, MA’AM, and SO – IL. This year, the team set out to create and implement a roadmap for the 82nd Street commercial corridor to rebuild from the pandemic as a thriving, family-friendly business district. At the center of this goal is fostering a safer space in the Dunningham Triangle by anchoring activities directed at children and families, increase foot traffic and transform the area into a more welcoming place where community is able to support small businesses and safely re-engage with this public space.
This summer, the Partnership hosted 68 events at Dunningham Triangle, and in the process helped the community reclaim their local park, increased small restaurants customer base, and engaged NYC’s agencies to address quality of life issues. Across the neighborhood, new Street Seats were installed to create more welcoming streetscapes. The team is now engaged in ongoing conversations with NYC’s Department of Parks & Recreation about installing Dunningham Triangle’s furniture. In addition, the team began developing plans to transform Manuel de Dios Unanue Triangle into a user-friendly space, and is working with NYC’s only Spanish-language bookstore to use its space more efficiently to increase inventory and visibility.
AAFE and Think!Chinatown
The Chinatown team is led by Think!Chinatown and Asian Americans for Equality, in collaboration with di Domenico + Partners, Leroy Street Studio, Buro Happold, Fried Frank, The Working Assembly, and Gehl. The team aimed to expand the Chinatown Night Market, a summer event series first piloted in 2021. Their major goals were to extend footprint of the market and activate the stretch of Forsyth Street; increase outreach to potential vendors, small businesses and artists, supporting them through all permitting; design booth systems for vendors; and design a multifunctional kitchen studio focused around culinary programming, art, and neighborhood engagement.
In 2022, the Chinatown Night Market grew from 3,000 attendees in July to 8,500 attendees in September, many of whom visited neighboring small businesses while in Chinatown. Those same people also reported to have felt safer at Forsyth Plaza during the Chinatown Night Market compared to days when there isn’t an event. The market has brought attention to the community’s needs and interest to activate and improve Chinatown’s public spaces, and has helped secure state investment towards Forsyth Plaza through the Downtown Revitalization Initiative.
Bed-Stuy Gateway BID
One of our two teams in Bed-Stuy, the Bed-Stuy Gateway BID is collaborating with Moody Nolan, Dash Marshall, Gretel, Buro Happold, and Fried Frank. Through Neighborhoods Now, the Bed-Stuy Gateway BID team is building on Winter Wonderland, an open-air holiday market which has supported local small businesses and dozens of vendors yearly since its debut in 2020. The team has collaborated to design market stalls and formal branding strategies, provide legal assistance, and produce storytelling videos for marketing. These new additions are growing the Bed-Stuy Gateway BID’s annual event into a premier holiday destination.
The team has successfully utilized the NYC Open Streets Program to extend the market onto Marcy Street and added a trolley service to transport customers throughout the district. The Bed-Stuy Gateway BID will also use these design interventions and marketing strategies for future events to increase partnerships for additional funding and expand the Bed-Stuy Gateway BID’s presence throughout the greater Brooklyn community.
Bedford Stuyvesant Restoration Corporation
Our second team in Bed-Stuy is led by Bedford Stuyvesant Restoration Corporation and the Brooklyn Business Center, in collaboration with James Corner Field Operations, Farzana Gandhi Design Studio, KPF, and Hyperakt. The Brooklyn Business Center (BBC) was seeking ways to
spread the word about its services and strengthen visibility for local shops, restaurants, service providers, cafes, and other establishments. Many of these local businesses have not seen a resurgence of foot traffic as we emerge from the pandemic. The team focused on communications, visual storytelling, and technology tools to encourage neighbors, visitors, and the community at large to support local small businesses.The team developed the Backyard Tourism initiative, which features self-guided walking tours to connect Bed-Stuy’s residents and visitors to local businesses and sites of cultural or historic significance. This includes a website that directs visitors to self-guided walking tours, a map that showcases points of interest and adjacent businesses as individual collector cards, and concepts for wayfinding signage and placemakers integrated along the tours. Tours are curated by local organizations and community members have shared spots that they recommend for the initiative’s “Bed-Stuy Bests” feature.
Community League of the Heights
The Washington Heights team is led by Community League of the Heights (CLOTH), in collaboration with Beyer Blinder Belle Architects & Planners, BJH Advisors, Cause + Matter Design Studio, Fried Frank, and HLW International LLP. The team is creating a vision plan for the neighborhood’s public realm. This plan will include a business database, retail storefront design prototypes, and design concepts for key public spaces. As a foundation for this vision plan, they recently completed a needs assessment of local businesses that includes a business and vacancy inventory, an analysis of community demographics, and a streetscape survey that considers the locations that serve as gateways to the community.
Following the needs assessment, the team is developing a pilot project at a vacant, highly visible, and accessible triangle at the intersection of 163rd Street, Amsterdam Avenue, and St. Nicholas Avenue. This parcel presents an exciting opportunity as a small business focal point to attract local residents, nearby workers, and city-wide visitors. Retail displays, streetscape elements, and plaza furniture are conceived as a “kit of parts” that can be implemented throughout the neighborhood along retail corridors and other smaller plazas. The working tagline for this pilot project is, “Greatness rises in Washington Heights.”
FABnyc
The Lower East Side team is led by FABnyc, in collaboration with DLR Group, Marvel Architects, Ellana, Pentagram, and Smart Design. The team worked to implement elements of FABnyc’s 20/20 Vision Plan by creatively activate public spaces in the Lower East Side. Working in coordination with resident groups, artists, cultural organizations, and creative entrepreneurs, FABnyc is establishing ongoing programming which supports the creative ecology of the Lower East Side, while increasing cultural access and opportunities for low-income and traditionally marginalized communities.
In 2022, FABnyc expanded its programming, offering over 90 free events in public spaces, hired dozens of local artists, launched an outdoor arts market, and laid the foundation for long term and sustainable public programming. With the support of Neighborhoods Now, FABnyc now has working tools and designs which move forward its 20/20 Vision Plan in three key areas: the Avenue B Open Street, Sara D. Roosevelt Park, and engagement with local NYCHA developments.
Northwest Bronx Community & Clergy Coalition
The Northwest Bronx team is led by Northwest Bronx Community and Clergy Coalition (NWBCCC) in collaboration with Scalar Architecture and Dattner Architecture. The team is completing a neighborhood assessment to understand the current challenges and opportunities for small businesses and tenants in the immediate vicinity of the Kingsbridge Armory as it undergoes a potential redevelopment. NWBCCC will present the assessment to the public, elected officials, and sister organizations, as part of their ongoing advocacy for equitable community and economic development.
As part of their advocacy, the team designed an art installation to draw attention to an unsafe sinkhole in front of the Kingsbridge Armory. On August 25, 2022, NWBCCC hosted a rally in front of the installation calling for transparency, accountability, and co-governance of the Kingsbridge Armory engagement and redevelopment process. The NYC Economic Development Corporation (EDC) then issued a community engagement RFP to determine vision and values for the redevelopment of the Kingsbridge Armory, and NWBCCC has been invited to co-chair the EDC’s community working group with the local City Council representative.
Learn more about Neighborhoods Now and each team’s ongoing collaboration.
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A Chinatown night market is coming to NYC this summer
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Launching Neighborhoods Now: Forward
Comments Off on Launching Neighborhoods Now: ForwardUrban Design Forum and Van Alen Institute Launch New Cycle of Neighborhoods Now, Pandemic Recovery Initiative
Supported by a grant from Wells Fargo, seven community-based teams will lead long-term recovery at the neighborhood scale
Contact: Alisha Kim Levin, Director of Communications, press@vanalen.org
(New York City—March 17, 2022) — The Urban Design Forum and Van Alen Institute announce a new cycle of Neighborhoods Now, their initiative launched in spring 2020 to support local NYC organizations leading their communities’ pandemic recovery. Under the heading Neighborhoods Now: Forward, the initiative will extend through the end of 2022 and transition from rapid, tactical responses to long-term recovery strategies on a wider scale. Led by community organizations, seven interdisciplinary teams will enliven and program public space, provide technical support to small businesses, and strengthen cultural activities.
Across four boroughs, teams are led by the 82nd Street Partnership; Asian Americans for Equality and Think!Chinatown; Bed-Stuy Gateway BID; Bedford Stuyvesant Restoration Corporation; Community League of the Heights; FABnyc; and the Northwest Bronx Community & Clergy Coalition. Building on the lasting partnerships forged over the past two years, these community partners will collaborate with architecture, design, economic development, legal, and planning firms. 14 firms are continuing their engagement with the initiative; firms new to the initiative include Barretto Consulting, Beyer Blinder Belle, BJH Advisors, Dash Marshall, HLW Architects, Gehl Studio, MA’AM, NHDM, Smart Design, and The Working Assembly.
Neighborhoods Now: Forward is made possible through a grant from Wells Fargo’s Open for Business Fund. With yearlong funding in place, each team is developing projects to build long-term resiliency in neighborhood economies. To strengthen learnings across communities, teams will also meet up throughout the year to exchange their experiences and spark creativity.
“Neighborhoods Now started as a design sprint, and it’s evolved — beyond our wildest expectations — into a platform for enduring partnerships and collective activism,” said Deborah Marton, Executive Director, Van Alen Institute. “We’re immensely grateful to Wells Fargo for making this level of strategic planning possible by recognizing that communities need to drive their own recovery and futures.”
“Collaborating with our brilliant community partners has reassured me that the future of New York City is bright,” said Daniel McPhee, Executive Director, Urban Design Forum. “We are delighted that our members are continuing to help small businesses and cultural organizations recover from the pandemic and thrive.”
“Working with Neighborhoods Now and the Wells Fargo team has been a great support and opportunity for Bed-Stuy Gateway BID,” said Ms. Dale Charles, Executive Director, Bed-Stuy Gateway BID. “These relationships have allowed us to engage, support, and give opportunities to the small businesses of our commercial corridors struggling because of COVID-19. This process has brought the community together in so many ways, culminating in our annual Winter Wonderland holiday market.”
“Last year, through the process of developing our Vision Plan with the Neighborhoods Now team, FABnyc was able to think deeply about how we could bring together three goals — supporting local cultural organizations, activating public spaces, and advancing cultural equity — into a single vision,” said Ryan Gilliam, Executive Director, FABnyc. “I’m very excited this year to be creating tools with our team to move that plan forward, building our capacity to activate public space, collaborate with community partners, and engage local artists and cultural organizations.”
“We are excited to embark on a new phase of Neighborhoods Now to build upon our Chinatown Nights festival to make it into a sustained cultural night market for Chinatown and beyond,” said Thomas Yu, Executive Director, Asian Americans for Equality.
Added Yin Kong, Executive Director, Think!Chinatown, “Working together with neighboring organizations and designers has catalyzed rooted change that can be seen in our free cultural programming. The spirit of Neighborhoods Now shines at Chinatown Nights.”
“New York’s small businesses and cultural organizations have been hit especially hard by the Covid-19 pandemic, and neighborhoods where many business owners, entrepreneurs and employees live and work have been severely affected,” said Catherine Domenech, Senior Social Impact & Sustainability Specialist at Wells Fargo. “Now more than ever, we are actively investing in the communities we serve and providing meaningful support and resources for the places that need it the most. Wells Fargo is proud to partner with the Urban Design Forum and Van Alen Institute on the Neighborhoods Now initiative, which will help many New Yorkers get back on their feet and accelerate their communities’ pandemic recovery.”
Neighborhoods Now: Forward Teams and Projects
JACKSON HEIGHTS, QUEENS
Community lead: 82nd Street Partnership
Team: n-architects; SO-IL; MA’AM; NHDM
The Jackson Heights team will create a roadmap for the 82nd Street commercial corridor to rebuild from the pandemic. Jackson Heights’ Dunningham Triangle is at the center of this goal, envisioned as a safer, welcoming space for children and families that encourages foot traffic to nearby small businesses.
CHINATOWN, MANHATTAN
Community leads: Asian Americans for Equality (AAFE) and Think!Chinatown (T!C)
Team: Joseph J. Barretto, Barretto Consulting; di Domenico + Partners; Leroy Street Studio; The Working Assembly
The Chinatown team will expand the night market Chinatown Nights — launched at Forsyth Plaza in 2021 with support of Neighborhoods Now — through new community outreach and a redesign to accommodate a wider array of food and arts vendors. They will also work with designers to transform a vacant storefront owned by AAFE into a cultural workshop space for T!C’s ongoing public programming, gathering and organizing work for the Chinatown community.
BED-STUY, BROOKLYN
Community lead: Bed-Stuy Gateway BID
Team: Moody Nolan; Dash Marshall
The Gateway BID team will build on Winter Wonderland, an open-air holiday market supporting local small businesses launched through Neighborhoods Now. After two successful pilot markets in 2020 and 2021, the BID hopes to build this event into a hallmark of holiday activities in Central Brooklyn that strengthens Bed-Stuy’s social cohesion.
Community lead: Bedford Stuyvesant Restoration Corporation (Restoration)
Team: Farzana Gandhi Design Studio; James Corner Field Operations; KPF
The Restoration team will develop new financial and spatial resources for the Brooklyn Business Center (BBC) at Restoration, in order to support small businesses in Brooklyn and build BBC’s capacity to share compelling success stories that inspire other local entrepreneurs.
KINGSBRIDGE, BRONX
Community lead: Northwest Bronx Community & Clergy Coalition (NWBCCC)
Team: Dattner Architects; Scalar Architecture
The Kingsbridge team aims to complete a neighborhood assessment to understand the current challenges and long-term opportunities for small businesses and tenants along Kingsbridge Avenue & Jerome Avenue. The assessment will lead into an action plan to support the community and avoid displacement, centering the community at each phase of the process.
LOWER EAST SIDE, MANHATTAN
Community lead: FABnyc
Team: DLR Group, Marvel, Smart Design
Having completed FABnyc’s 20/20 Vision Plan through Neighborhoods Now, the Lower East Side team aims to strengthen existing and new sites for cultural activity. They aim to build on existing Open Streets programming, expand the Open Arts Lower East Side event to build sustainability, and create long-term strategic plans for new sites and platforms.
WASHINGTON HEIGHTS, MANHATTAN
Community lead: Community League of the Heights (CLOTH)
Team: Beyer Blinder Belle, BJH Advisors, HLW
The Washington Heights team will conduct a needs assessment of businesses to help create a thriving and vibrant commercial corridor. The team will also provide technical support for small businesses who need to update their facades and improve their interior layouts.
WRAPAROUND EXPERTISE
As needs arise, legal firm Fried Frank, community development and research firm Gehl Studio, and graphic design studio Pentagram will support each team.
About Urban Design Forum
Urban Design Forum mobilizes civic leaders to confront the defining issues facing New York City’s built environment. We are an independent membership organization that empowers professionals of diverse backgrounds, industries and perspectives to shape a better future for all New Yorkers. We investigate complex challenges in the built environment, study alternative approaches from cities around the world, and advance progressive strategies to build a more dynamic and democratic city.
See all work at urbandesignforum.org.
About Van Alen Institute
Van Alen Institute helps create equitable cities through inclusive design. In an equitable city, every person is civically engaged, regardless of income or personal circumstances. To achieve that goal, inclusive design supports a community-driven public realm.
For more than 125 years, our purposeful community engagement, convening capacity, and global interdisciplinary network have produced profound transformations in the public realm of New York City and beyond. With a core belief in an interdisciplinary approach to design, the Van Alen team has backgrounds in architecture, urban planning, public health, civic advocacy, community engagement, and arts and culture.
See all work at vanalen.org.
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The Working Assembly
Comments Off on The Working AssemblyThe Working Assembly is a branding and creative agency helping companies grow, shift, and evolve.
We get excited about powerful ideas that have the ability to shape brands.
We provide boutique quality at scale with an integrated approach, focusing on end-to-end brand building inclusive of strategy, verbal and visual identity, content and creative communications.
Our team is successfully challenging the traditional rift between advertising and design by bringing siloed disciplines like branding, campaigns and digital into a holistic brand presence.We specialize in key inflection points—from helping companies take a thoughtful next step, to a total strategic reinvention.