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Placeholders Closing Party
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Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Alisha Kim Levin 
Placeholders. Photo: Alisha Kim Levin 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Alisha Kim Levin Placeholders Closing Party
Friday, June 27, 6–8 pm
367 E 10th StreetJoin us to celebrate the closing of Placeholders, a project that showcases the vibrant spaces HDFCs hold in their storefronts.
Co-hosted by the Cooper Square Committee, Piragua Art Space, and Relative Arts!
On display through June 30 at 165 and 169 Ave C in Manhattan, Placeholders showcases objects from small businesses, artists, and community organizations located inside HDFC storefronts on the Lower East Side.
Due to decades of grassroots organizing, the Lower East Side is home to many Housing Development Fund Corporation cooperatives (HDFCs), a unique type of affordable housing collectively owned and operated by residents. HDFCs often rent their storefronts to small businesses, artists, and nonprofits that serve local needs, nurture creativity, and express culture. Collectively, HDFCs offer a stable model for residents and small businesses facing the threat of displacement.
Items in the installation include a camera from Fourth Street Photo Gallery, the city’s oldest Black-owned photography studio; a hand-painted mortar and pestle from Puerto Rican restaurant Casa Adela; and handmade Mexican folk art from La Sirena. The exhibition is supplemented by a map of the featured businesses, available for free at the closing reception.
Cooper Square Committee co-created Placeholders with Scott Kelly and Delphine Le Goff as part of Design Sprints: Building Creative Capacity, an initiative of Van Alen Institute and the NYC Department of Small Business Services. Special thanks to the board and shareholders of the 165-167-169 Avenue C HDFC.
Design Sprints is supported by the NYC Department of Small Business Services.
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‘Placeholders’ highlights businesses located in HDFC storefronts
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Info Session: Cooper Square Committee on Available Storefronts
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Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Alisha Kim Levin Info Session: Available Storefronts & Support for Potential Tenants
Wednesday, June 11, 6:30–7:15 pm
Held via ZoomCooper Square Committee presents an information session identifying the storefronts available for rent in local HDFC coops as well as tips and resources for signing a new lease on a storefront space. This session is geared towards local artists, nonprofits, and small businesses looking for commercial space in the Lower East Side. This info session is presented in connection with Placeholders, a storefront exhibition created as part of Design Sprints: Building Creative Capacity.
Cooper Square Committee offers free commercial lease assistance and other forms of support to commercial tenants. Questions? Email smallbusiness@coopersquare.org or call/text (646) 801-2880.
Design Sprints: Building Creative Capacity is supported by the NYC Department of Small Business Services.
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The Grand Street Neighborhood Bash
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The People Make the Place! Photo: Cameron Blaylock 
The People Make the Place! Photo: Cameron Blaylock 
The People Make the Place! Photo: Cameron Blaylock 
The People Make the Place! Photo: Cameron Blaylock The Grand Street Neighborhood Bash
Monday, June 9, 5–7 pm
The Last Call, 588 Grand StreetJoin our partners at the Grand Street BID for The Grand Street Neighborhood Bash! They’ll celebrate their latest exhibition The People Make the Place!, created with L&L Studio, ReFrame Architecture, and Sylvia Riveros as part of Design Sprints: Building Creative Capacity.
Meet neighbors, share stories, and win prizes! Refreshments provided.
Design Sprints: Building Creative Capacity is supported by the NYC Department of Small Business Services.
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Van Alen and NYC SBS Unveil Storefront Activations
Comments Off on Van Alen and NYC SBS Unveil Storefront ActivationsVan Alen Institute and NYC Department of Small Business Services Announce Two Community-Led Exhibitions Activating Vacant Storefronts
Design Sprints: Building Creative Capacity program pairs community organizations with design professionals to create storefront installations highlighting Lower East Side and East Williamsburg histories

The People Make the Place! Photo: Cameron Blaylock 
The People Make the Place! Photo: Cameron Blaylock 
The People Make the Place! Photo: Cameron Blaylock 
The People Make the Place! Photo: Cameron Blaylock 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Cameron Blaylock 
Placeholders. Photo: Alisha Kim Levin View and download hi-res photos here.
(New York City—June 3, 2025)—Van Alen Institute and the NYC Department of Small Business Services (SBS) are pleased to unveil two community-led storefront activations: Placeholders, on view at 165 & 169 Loisaida Ave, Manhattan; and The People Make The Place!, on view at 237 & 246 Graham Ave, Brooklyn.
These exhibitions are the outcomes of Design Sprints: Building Creative Capacity — a fast-paced community-led design program pairing local organizations with design professionals to activate vacant storefronts. Launched by Van Alen in 2024, Design Sprints has mobilized 60+ community leaders to date, equipping them with design training, technical assistance, and cross-disciplinary collaboration. This current cohort addresses storefront vacancy in creative ways and reinforces the vital role of culture in maintaining thriving commercial corridors, and was made possible by a $100,000 grant awarded through SBS’s Avenue NYC program.
The Spring 2025 cohort includes: Cooper Square Committee with Scott Kelly and Delphine Le Goff; and Grand Street BID with L&L Studio, ReFrame Architecture, and Sylvia Riveros. Together, the teams activated previously empty storefronts with exhibitions that celebrate the unique histories of the Lower East Side and East Williamsburg and make community stories more visible.
“Storefronts are an essential part of NYC’s urban landscape, and now they’re also a place of creative community storytelling. It’s thrilling to see these spaces come alive with local histories, and we’re grateful to partner with SBS on Design Sprints as part of our shared commitment to dynamic, welcoming streetscapes,” said Andrew Brown, Director of Programs, Van Alen Institute.
“New York City’s reputation as a global leader in art and culture is one of the reasons why it attracts the best talent the world has to offer, and serves as a key driver to our economic success,” said SBS Commissioner Dynishal Gross. “Design Sprints recognizes that neighborhood-based arts are key to the strength and vibrancy of our city’s commercial corridors, driving investment and tourism, and attracting the best and brightest from far and wide. I am proud that we are supporting this initiative through our Avenue NYC program, and am eager to see Van Alen Institute’s two community-led storefront activations.”
Participants | Projects
COOPER SQUARE COMMITTEE
Placeholders: Revealing the Hidden-in-Plain-Sight World of Storefronts in Affordable Housing Coops
Location: 165 & 169 Ave C — Loisaida Ave, Manhattan
Dates: On view through June 30, 2025
Public Events:
Info Session: Available Storefronts & Support for Potential Tenants | Wednesday, June 11, 6:30–7:15 pm on Zoom
Placeholders Closing Reception | Friday, June 27, 6–8 pm, 367 E 10th St (co-hosted with Piragua Art Space & Relative Arts)
Due to decades of grassroots organizing, the Lower East Side is home to many Housing Development Fund Corporation cooperatives (HDFCs), a unique type of affordable housing collectively owned and operated by residents. HDFCs often rent their storefronts to small businesses, artists, and nonprofits that serve local needs, nurture creativity, and express culture. Collectively, HDFCs offer a stable model for residents and small businesses facing the threat of displacement.
Offering a glimpse into this vibrant community, Placeholders showcases items from local businesses located in HDFCs in a site-specific installation created by local artist Delphine Le Goff. Items include a camera from Fourth Street Photo Gallery, the city’s oldest Black-owned photography studio; a hand-painted mortar and pestle from Puerto Rican restaurant Casa Adela; and handmade Mexican folk art from La Sirena. The exhibition will be supplemented by a map of local businesses.
“This project is the first step in a longer journey towards bringing together HDFC coops and commercial tenants. I’m excited to apply the insights from this experience to Cooper Square Committee’s enduring work to preserve space for housing and culture on the Lower East Side,” said Abigail Ellman, Director of Planning and Development, Cooper Square.
Team Members:
- Abigail Ellman, Director of Planning and Development, Cooper Square Committee
- Scott Kelly, Graphic Designer
- Delphine Le Goff, Artist
Participating Businesses: 3rd & B’zaar, A&C Kitchen, Archie’s Press, Bungee Space, Casa Adela, Clove Hair Salon, El Rinconcito, Ergot Records, Fontanez Martial Arts Success Center, Fourth Street Photo Gallery, Green Map System, Jane’s Exchange, La Sirena Mexican Folkart, Lower East Side People’s Federal Credit Union, Michele’s Cleaners & Laundry, Museum of Reclaimed Urban Space, Piccola Strada, Piragua Art Space, Relative Arts.
More information on Cooper Square Committee: coopersquare.org
GRAND STREET BID
The People Make The Place!
Le Persone Fanno Il Luogo! ¡Las Personas Hacen El Lugar!
Storefronts: 237 & 246 Graham Ave
Dates: On view through June 30, 2025
Public Event: Grand Street Neighborhood Bash | Monday, June 9, 5-7 pm
Featuring art and archival materials from neighborhood partners, The People Make the Place! spotlights East Williamsburg residents, honors the neighborhood’s leaders, and reflects its culture of co-creating public spaces. On the nearly block-long storefront at 237 Graham Ave, a photo-collage mural by L&L Studio celebrates the past, present, and future of East Williamsburg. Inspired by 1960–70s speculative design, the mural weaves together community-sourced images highlighting key places and people. It is framed by questions in Spanish, Italian, and English — languages historically spoken in the neighborhood — that prompt reflection on how viewers shape their community.
The mural is complemented by two window activations at Grand Street BID’s headquarters, located across the street at 246 Graham Ave. Re: Place, a series of geometric sculptures by ReFrame Architecture, references the forms of storefronts. Reflective surfaces place the image of viewers within the sculptures, emphasizing the vital role of community in sustaining place. Sylvia Riveros’ photo series Toñita provides an intimate look at the Caribbean Social Club — a long-time gathering space for Puerto Rican and Latin American communities — and its remarkable founder, Maria Antonia “Toñita” Cay.
“The Grand Street BID is excited to explore storefront activation as a community resource. Despite being private spaces, storefronts can serve critical public functions, from creating a sense of security and engaging the public, to promoting and civic life. We welcome this opportunity to highlight our local artists, leaders and histories with this project, while activating these impactful community spaces,” said Francesca Bruce, Executive Director, Grand Street BID.
Team Members:
- Francesca Bruce, Executive Director, Grand Street BID
- Yaz Mansi, Community Engagement Manager, Grand Street BID
- Leigh Mignogna, Principal & Founder, L&L Studio
- Liz Seibert Turow, Principal & Founder, L&L Studio
- Paula Volchok, Senior Designer, L&L Studio
- Drianne Laliberte, Senior Designer, L&L Studio
- Yalda Keramati, Founder, ReFrame Architecture
- Sylvia Riveros, Community Activist & Artist
Participating Artists: Vanesa Álvarez Díaz; Los Muralistas de el Puente; Danielle Mastrion; and SON-CORO, SINNED + Ria Burns-Wilde
Participating Organizations: El Puente, Evergreen Exchange, St. Nick’s Alliance, Powers Street Garden
More information on Grand Street BID: grandstreetbk.org
PROGRAM ADVISORS
Throughout the sprint, a team of designers has provided strategic vision and guidance for both teams: Hilary Sample, Co-Founder, MOS Architects, has advised on the cohort’s long-term plans to address storefront vacancy, with graphic design support from Stacey Geller, Founder & Creative Director, American Design Language. Farzana Gandhi, Founder, Farzana Gandhi Design Studio is helping the teams prepare public programs and community engagement activities.
More information can be found on vanalen.org.
Van Alen’s programs are made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature. Design Sprints: Building Creative Capacity is supported by the NYC Department of Small Business Services.
About Van Alen Institute
Van Alen Institute is a driving force behind community-led urban design, which believes that local knowledge and care enrich the design process. Since 1894, Van Alen has invested in people with a passion for improving cities through the power of architecture and design. Our public space projects build unconventional coalitions of designers, local stakeholders, and city leaders, and we support their visions through project scoping, hands-on guidance, and seed funding. From our home in New York City, our work confronts longstanding power imbalances in citymaking, showcases the vanguard of community-led design, and supports the next generation of designers in creating more just cities.
See all work at vanalen.org.
About the NYC Department of Small Business Services (SBS)
SBS helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building vibrant neighborhoods across the five boroughs. For more information on all SBS services, go to nyc.gov/sbs, call 888-SBS-4NYC, and follow us on Facebook, Twitter, Instagram, and LinkedIn.
About Avenue NYC
SBS’s Avenue NYC Organizational Development Grants are specifically intended to fund nonprofit organizations to provide services and technical assistance to enhance the project and fiscal management, program execution, legal compliance, leadership, and strategic capabilities of community-based development organizations (CBDOs) implementing commercial revitalization activities benefitting low- to moderate-income communities across the five boroughs. Avenue NYC is funded through the U.S. Department of Housing and Urban Development’s Community Development Block Grant (CDBG) Program. More information on Avenue NYC can be found at nyc.gov/avenuenyc.
Media Contacts
Alisha Kim Levin, press@vanalen.org
Elisa Smilovitz, elisa@elisasmilovitz.com
Joseph Jourdan, JJourdan@sbs.nyc.gov
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Van Alen & NYC SBS Unveil Storefront Art Installations
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New Grand Street Art Installation, “The People Make the Place,” on Display Through June
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Design Sprints Summit: Building Creative Capacity
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Fall 2024 Summit. Photo: Cameron Blaylock Design Sprints Summit: Building Creative Capacity
Thursday, May 22, 6–8:30 pm
Van Alen Institute
303 Bond Street, BrooklynCelebrate our Design Sprints: Building Creative Capacity teams, who have worked over the past eight weeks to understand and address storefront vacancy in creative ways. Representing a diversity of disciplines, design advisors have graciously contributed their time, expertise, and resources to increase the creative capacity for local groups to implement vacant storefront activations and community programming.
A partnership between NYC Department of Small Business Services and Van Alen Institute, Design Sprints: Building Creative Capacity projects shine a light on how interdisciplinary teams can reinforce arts and culture’s transformative role in maintaining thriving commercial corridors. At the summit, each team will present the impactful outcomes of these design partnerships, share lessons learned for activating vacant storefronts, and showcase their unique community histories.
The presentation will be followed by a reception and light bites.
Participants
Cooper Square Committee
- Abigail Ellman, Director of Planning and Development, Cooper Square Committee
- Delphine Le Goff, Artist
- Scott Kelly, Graphic Designer
Grand Street BID
- Francesca Fernandez Bruce, Executive Director, Grand Street BID
- Yazan Mansi, Community Engagement Manager, Grand Street BID
- L&L Studio
- Yalda Keramati, Founder, ReFrame Architecture
- Sylvia Riveros, Community-engaged artist
Program Advisors
- Cat Garcia-Menocal, Creative Director, Pink Sparrow
- Stacey Geller, Founder & Creative Director, American Design Language
- Farzana Gandhi, Founder, Farzana Gandhi Design Studio
- Hilary Sample, Co-Founder, MOS
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Sylvia Riveros
Comments Off on Sylvia RiverosSylvia Riveros is a Colombian-born, Brooklyn-based community-engaged artist, sociologist, and cultural organizer. Her interdisciplinary work explores social and climate justice through photography, film, drawing, writing, and public art. With over eight years of experience, she designs community-rooted workshops and visual projects grounded in ecofeminism and participatory research. Recent works include Toñita’s NYC, a photo series documenting care and solidarity at the Caribbean Social Club, and Remember, Recognize, and Recover, winner of the Colombian Ministry of Culture award. Sylvia holds an MA in Experimental Humanities & Social Engagement from NYU, and certifications in photography and visual narrative from Mexico and Colombia.