Building on Winter Wonderland, an open-air holiday market supporting local small businesses.
About Neighborhoods Now
Launched in Spring 2020, Neighborhoods Now is a collaboration between the Urban Design Forum and Van Alen Institute to connect NYC neighborhoods hard-hit by the COVID-19 pandemic with design firms in our collective network.
In 2022, under the heading Neighborhoods Now: Forward, the initiative is evolving from rapid, tactical responses to long-term recovery strategies on a wider scale. Led by community organizations, seven interdisciplinary teams will enliven and program public space, provide technical support to small businesses, and strengthen cultural activities.
The Bed-Stuy Gateway BID team will build on Winter Wonderland, an open-air holiday market supporting local small businesses launched through Neighborhoods Now. After two successful pilot markets in 2020 and 2021, the BID hopes to build this event into a hallmark of holiday activities in Central Brooklyn that strengthens Bed-Stuy’s social cohesion.
Who We’re Working With
2020-21 Goals and Outcomes
Small Business Support
In December 2020, the team collaborated to host an outdoor, socially- distanced, pop-up winter marketplace to usher in the holiday season and provide much-need visibility for Bed-Stuy’s local businesses. Located at Marcy Plaza, the family-friendly Winter Wonderland also included socially-distanced Santa photos, gift-wrapping station, and surprise performances. The team also provided small businesses with tailored design assistance, including safe reopening layout and plexiglass designs for a local barbershop.
In March 2021, the team hosted a Tenant Landlord Mediation Clinic to support resolving leasing disputes brought on by COVID-19, led by Fried Frank and Alloy Development.
In response to a rat problem affecting the neighborhood’s hygiene and business operations, the team put together a comprehensive set of mitigation recommendations. These rang from best practices for business owners to large-scale cleanup and renovation efforts of several vacant lots.
Ideas for Fulton Street
In order to accommodate a Black Lives Matter memorial that would allow Fulton Street to remain open, the team worked with Moody Nolan to propose a more sustainable memorial. The proposal extends the graphic language across Fulton, linking Restoration Plaza with Marcy Plaza, while using vertical surfaces on either side to project graphics visible along Fulton Street.
The use of the information contained in this proposal document, “Bed-Stuy Now: Presentation of Concepts for the Bed-Stuy Gateway BID,” is at the sole risk of the user, and Van Alen Institute shall not be responsible for, or liable in any way for, the accuracy, completeness or any other matter with respect to the contents herein. The user hereby assumes all risks of the use of the information, and irrevocably and unconditionally waives, releases and discharges Van Alen Institute and its direct and indirect members, directors, officers, employees, agents, affiliates, volunteers and representatives, from any and all liability of any kind or nature whatsoever, in connection with the matters contained herein, and the use of the information contained herein.