Neighborhoods Now: Bed-Stuy Gateway BID

This work is part of Neighborhoods Now, an umbrella initiative; learn more about it here.


    Building on Winter Wonderland, an open-air holiday market supporting local small businesses.

    Launched in Spring 2020, Neighborhoods Now is a collaboration between the Urban Design Forum and Van Alen Institute to connect NYC neighborhoods hard-hit by the COVID-19 pandemic with design firms in our collective network. In 2022, under the heading Neighborhoods Now: Forward, the initiative is evolving from rapid, tactical responses to long-term recovery strategies on a wider scale. Led by community organizations, seven interdisciplinary teams will enliven and program public space, provide technical support to small businesses, and strengthen cultural activities.

    The Bed-Stuy Gateway BID team is building on Winter Wonderland, an open-air holiday market supporting local small businesses launched through Neighborhoods Now. After two successful pilot markets in 2020 and 2021 designed by Moody Nolan, the BID is turning this event into a hallmark of holiday activities in Central Brooklyn that strengthens Bed-Stuy’s social cohesion.

    This year, the team is expanding the market through new space planning, more cohesive event advertising and branding, and additional small businesses outreach. Through a process of design charrettes, Moody Nolan and Dash Marshall are exploring new elements such as semi-permanent structures and interactive and immersive experiences that will “bring the wonder” to Winter Wonderland, taking place this holiday season at the intersection of Fulton Street and Marcy Avenue.

    Graphic design studio Gretel has joined the team to create new branding for Winter Wonderland with the goal of “transporting” visitors into the holiday spirit. They’re collaborating closely with the BID on a design that speaks to the Bed-Stuy community and will help put Winter Wonderland on the map among NYC’s other established holiday programming and events.

    Who We’re Working With

    Current Firms

    Past Firms

    2020-21 Outcomes

    Small Business Support
    In December 2020, the team collaborated to host an outdoor, socially- distanced, pop-up winter marketplace to usher in the holiday season and provide much-need visibility for Bed-Stuy’s local businesses. Located at Marcy Plaza, the family-friendly Winter Wonderland also included socially-distanced Santa photos, gift-wrapping station, and surprise performances. The team also provided small businesses with tailored design assistance, including safe reopening layout and plexiglass designs for a local barbershop.

    Mediation Workshop
    In March 2021, the team hosted a Tenant Landlord Mediation Clinic to support resolving leasing disputes brought on by COVID-19, led by Fried Frank and Alloy Development.

    Rat Mitigation
    In response to a rat problem affecting the neighborhood’s hygiene and business operations, the team put together a comprehensive set of mitigation recommendations. These rang from best practices for business owners to large-scale cleanup and renovation efforts of several vacant lots.

    Ideas for Fulton Street
    In order to accommodate a Black Lives Matter memorial that would allow Fulton Street to remain open, the team worked with Moody Nolan to propose a more sustainable memorial. The proposal extends the graphic language across Fulton, linking Restoration Plaza with Marcy Plaza, while using vertical surfaces on either side to project graphics visible along Fulton Street.

    Project Resources

    1 resource(s) for this project.

    2020 Presentation

    The use of the information contained in this proposal document, “Bed-Stuy Now: Presentation of Concepts for the Bed-Stuy Gateway BID,” is at the sole risk of the user, and Van Alen Institute shall not be responsible for, or liable in any way for, the accuracy, completeness or any other matter with respect to the contents herein. The user hereby assumes all risks of the use of the information, and irrevocably and unconditionally waives, releases and discharges Van Alen Institute and its direct and indirect members, directors, officers, employees, agents, affiliates, volunteers and representatives, from any and all liability of any kind or nature whatsoever, in connection with the matters contained herein, and the use of the information contained herein.