Design Sprints: Fall 2024

This work is part of Design Sprints, an umbrella initiative; learn more about it here.

Contents

    Advocacy, branding, and wayfinding projects led by community organizations working across NYC's five boroughs.

    About

    Design Sprints is Van Alen Institute’s newest community-led design program. Over eight weeks, a five-team cohort comprising community leaders and design professionals collaborate on short-term solutions and tools to meet immediate neighborhood needs. Working across New York City, each of our Fall 2024 community organizations has a unique approach to using public spaces to create more interconnected neighborhoods. In collaboration with their design partners, they’ll develop visual identities, wayfinding systems, and advocacy campaigns that support their mission and goals.

    34th Ave Open Streets Coalition

    Operating along Queens’ 34th Avenue between 69th St and Junction Blvd,  34th Street Open Streets Coalition facilitates an outdoor community center and micro mobility corridor along 26 blocks in Jackson Heights. Together with WXY Architecture + Urban Design, they’ll create design interventions that further activate the open street, including gateways at the main entrances and mile-markers for joggers and pedestrians.

    People

    Jim Burke

    Co-Founder, 34th Avenue Open Street Coalition

    Rob Daurio

    Senior Associate, WXY

    Annie Peyton

    Associate, WXY

    Clinton Van Arnam

    Creative Director, WXY

    Claire Weisz

    Principal-in-Charge, WXY


    Gotham Park

    Gotham Park is the nonprofit grassroots organization reopening, revitalizing and reactivating the forgotten spaces under the Manhattan side of the iconic Brooklyn Bridge. Together with Pentagram and Shawn Scott, they’ll create a comprehensive rebrand of the organization to be applied to its digital presence and merchandise. Pentagram will also conduct preliminary work on a new wayfinding system for the park.

    People

    Shigeto Akiyama

    Associate, Pentagram

    Sewon Bae

    Project Manager, Pentagram

    Megan Brosterman

    Chief Operating Officer, Gotham Park

    Rosa Chang

    Co-Founder & President, Gotham Park

    Luke Hayman

    Partner, Pentagram

    Anna LaGrone

    Photo Editor, Pentagram

    Shawn Scott

    Emerging designer


    James Baldwin Outdoor Learning Center

    James Baldwin Outdoor Learning Center‘s mission is to strive for inquiry and project-based solutions at the juncture of food, environmental justice, and social justice. Together with BD Feliz, they’ll build upon their existing branding and website to better reflect the organization’s rich history and advance its programs, such as its market, garden, and edible forest.

    People

    Sung Kim

    Assistant to the Director, James Baldwin Outdoor Learning Center

    Linda Pollak

    Principal, Marpillero Pollak Architects

    Ray Pultinas

    Director, James Baldwin Outdoor Learning Center


    Red Hook Farms

    Red Hook Farms is a youth-centered urban agriculture and food justice program operating one of Brooklyn’s largest farms. Together with Studio Loutsis, they’ll design a comprehensive wayfinding and signage system for their two farms, allowing local residents and volunteers alike to more easily engage with and navigate the farms.

    People

    Brendan Parker

    Associate Director, Red Hook Farms


    Street Vendor Project

    Street Vendor Project (SVP) at the Urban Justice Center is a membership-based organization of over 2,900 members who are working together to create a vendors’ movement for permanent change. Together with ThoughtMatter, they’ll develop their design identity and drive public awareness of their mission, visions, and goals. Starting with a unified brand toolkit for the organization, they will apply the branding across a set of strategic communication touchpoints that uplift street vendors in New York City.

    People

    Mari Andreatta

    Business Development Lead, ThoughtMatter

    Mohamed Attia

    Managing Director, Street Vendor Project

    Sam Barbagiovanni

    Design Director, ThoughtMatter

    Shanti Basu

    Creative Strategist, ThoughtMatter

    D’Angelo Heyward

    Designer, ThoughtMatter

    Carina Kaufman-Gutierrez

    Deputy Director, Street Vendor Project

    Jessie McGuire

    Managing Partner, ThoughtMatter

    Diana Ross-Gotta

    Account Director, ThoughtMatter


    Institutional Partners


    Timeline

    Sep 2024

    Discovery

    Teams define their projects and metrics for success.

    Sep – Oct 2024

    Design

    Teams engage in a collaborative co-design process.

    Oct – Nov 2024

    Fabrication and Application

    Teams fabricate their designs and create a final suite of products for community partners’ use.

    Supporter

    The New York State Council on the Arts is dedicated to preserving and expanding the rich and diverse cultural resources that are and will become the heritage of New…