Design Sprints: Fall 2024
This work is part of Design Sprints, an umbrella initiative; learn more about it here.
Contents
Advocacy, branding, and wayfinding projects led by community organizations working across NYC's five boroughs.
About
Design Sprints is Van Alen Institute’s newest community-led design program. Over eight weeks, a five-team cohort comprising community leaders and design professionals collaborate on short-term solutions and tools to meet immediate neighborhood needs. Working across New York City, each of our Fall 2024 community organizations has a unique approach to using public spaces to create more interconnected neighborhoods. In collaboration with their design partners, they’ll develop visual identities, wayfinding systems, and advocacy campaigns that support their mission and goals.
34th Ave Open Streets Coalition
Operating along Queens’ 34th Avenue between 69th St and Junction Blvd, 34th Street Open Streets Coalition facilitates an outdoor community center and micro mobility corridor along 26 blocks in Jackson Heights. Together with WXY Architecture + Urban Design, they’ll create design interventions that further activate the open street, including gateways at the main entrances and mile-markers for joggers and pedestrians.
People
Jim Burke
Co-Founder, 34th Avenue Open Street Coalition
Rob Daurio
Senior Associate, WXY
Annie Peyton
Associate, WXY
Clinton Van Arnam
Creative Director, WXY
Claire Weisz
Principal-in-Charge, WXY
Gotham Park
Gotham Park is the nonprofit grassroots organization reopening, revitalizing and reactivating the forgotten spaces under the Manhattan side of the iconic Brooklyn Bridge. Together with Pentagram and Shawn Scott, they’ll create a comprehensive rebrand of the organization to be applied to its digital presence and merchandise. Pentagram will also conduct preliminary work on a new wayfinding system for the park.
People
Shigeto Akiyama
Associate, Pentagram
Sewon Bae
Project Manager, Pentagram
Megan Brosterman
Chief Operating Officer, Gotham Park
Rosa Chang
Co-Founder & President, Gotham Park
Luke Hayman
Partner, Pentagram
Anna LaGrone
Photo Editor, Pentagram
Shawn Scott
Emerging designer
James Baldwin Outdoor Learning Center
James Baldwin Outdoor Learning Center‘s mission is to strive for inquiry and project-based solutions at the juncture of food, environmental justice, and social justice. Together with BD Feliz, they’ll build upon their existing branding and website to better reflect the organization’s rich history and advance its programs, such as its market, garden, and edible forest.
BD Feliz
BD FELIZ, Principal
People
Sung Kim
Assistant to the Director, James Baldwin Outdoor Learning Center
Linda Pollak
Principal, Marpillero Pollak Architects
Ray Pultinas
Director, James Baldwin Outdoor Learning Center
Red Hook Farms
Red Hook Farms is a youth-centered urban agriculture and food justice program operating one of Brooklyn’s largest farms. Together with Studio Loutsis, they’ll design a comprehensive wayfinding and signage system for their two farms, allowing local residents and volunteers alike to more easily engage with and navigate the farms.
People
Brendan Parker
Associate Director, Red Hook Farms
Street Vendor Project
Street Vendor Project (SVP) at the Urban Justice Center is a membership-based organization of over 2,900 members who are working together to create a vendors’ movement for permanent change. Together with ThoughtMatter, they’ll develop their design identity and drive public awareness of their mission, visions, and goals. Starting with a unified brand toolkit for the organization, they will apply the branding across a set of strategic communication touchpoints that uplift street vendors in New York City.
People
Mari Andreatta
Business Development Lead, ThoughtMatter
Mohamed Attia
Managing Director, Street Vendor Project
Sam Barbagiovanni
Design Director, ThoughtMatter
Shanti Basu
Creative Strategist, ThoughtMatter
D’Angelo Heyward
Designer, ThoughtMatter
Carina Kaufman-Gutierrez
Deputy Director, Street Vendor Project
Jessie McGuire
Managing Partner, ThoughtMatter
Diana Ross-Gotta
Account Director, ThoughtMatter
Institutional Partners
Timeline
Sep 2024
Discovery
Teams define their projects and metrics for success.
Sep – Oct 2024
Design
Teams engage in a collaborative co-design process.
Oct – Nov 2024
Fabrication and Application
Teams fabricate their designs and create a final suite of products for community partners’ use.
Supporter
The New York State Council on the Arts is dedicated to preserving and expanding the rich and diverse cultural resources that are and will become the heritage of New…