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Nova by SOFTlab Launch Event

This Wednesday, Van Alen and the Flatiron/23rd Street Partnership Business Improvement District will kick off the holiday season with the unveiling of the winning design for the second-annual Flatiron Public Plaza Holiday Design Competition: Nova by SOFTlab.

The event will provide a preview of Flatiron BID’s “23 Days of Flatiron Cheer” programming which will run from December 1st to the 23rd and feature free, holiday-themed events.

Beyond the chance to experience Nova for the first time, the event will include a performance from The Jazz Gallery, small bites from ilili BOX, hot chocolate sampling from Shake Shack, and a chance to spin to win on the popular Flatiron prize wheel filled with gifts from local businesses.