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In Conversation: Mark Hansen and DeeDee Gordon
"Communicating Through Distributed Networks"

Tuesday, December 11, 2007
6:30 - 8:30pm

at Van Alen Institute
30 West 22nd Street, 6th Floor
New York, NY 10010
212-924-7000

Van Alen Institute presents Dee-Dee Gordon (Look-Look, Inc.) and Mark Hansen (Center for Embedded Network Sensing, UCLA) on social networking intelligence, distributed sensor networks, and new developments in the communication of cultural, environmental and scientific data to the public.

Van Alen Institute's IN CONVERSATION series pairs diverse practitioners in spontaneous, unscripted dialogue to bridge work in contemporary architecture and urbanism with other disciplines that engage the public realm. This conversation is presented in conjunction with the work of VAI New York Prize Fellows David Benjamin and Soo-in Yang. Their project, "Living City: A Public Interface to Air Quality in New York" includes the development of a large scale architecture prototype that links local responses in a building to a distributed network of sensors throughout New York City.

BIOS

DeeDee Gordon
DeeDee Gordon, renowned youth culture expert and Co-Founder of youth marketing company Look-Look, Inc., has been at the forefront of youth culture and trend research for over 15 years. While working as Director of Research and Product Development for ad agency Lambesis, Gordon and colleague Sharon Lee broke new ground in the standards of youth market research by creating the famed L Report, the first national marketing research report to track trend diffusion among youth. In 1999, Gordon and Lee became pioneers in the field of research by taking youth culture research "on-line" and co-founded Look-Look, Inc. a one-of-a-kind research, marketing and trend on-line consulting company specializing in youth culture. Today Look-Look has the largest global community of 14-35 year-old youth who report on their own culture. Look-Look's proprietary panel and database technology allow them to exceed the capabilities of competing marketing companies by maintaining a constant 2-way dialogue with trendsetting and mainstream young people from around the world. Clientele such as Coca Cola, Mercedes, Calvin Klein, Nike, Inc., Unilever and Sony Pictures come to Look-Look for expertise and instant access to information on global youth culture. As co-president at Look-Look, Inc., Gordon oversees all research analysis, product development and creative direction for client accounts and Look-Look consumer products, and with co-president Lee, she directs the marketing solutions of the company. For more information visit http://www.look-look.com/.

Mark Hansen
Mark Hansen is currently Associate Professor of Statistics at UCLA, where he has appointments in the Departments of Design|Media Art and Electrical Engineering. He is also a Co-Principal Investigator at the Center for Embedded Network Sensing, and was previously a member of the Technical Staff in the Statistics and Data Mining Research Department of Bell Laboratories. Hansen's research focuses on the applications and behaviors of large, complex data streams, and he describes his work as "necessarily collaborative," drawing on fields as diverse as information theory, numerical analysis, computer science, and media art. Collaborations with New York artist Ben Rubin include "Listening Post," an award winning multimedia art installation designed to convey the magnitude and diversity of online communication, and the forthcoming "Moveable Type," an artwork commissioned for the ground-floor lobby of The New York Times Building. For more information visit http://www.stat.ucla.edu/~cocteau/.

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